/ˈhɒləˌgræm, ˈhoʊlə-/ [hol-uh-gram, hoh-luh-] noun Optics.
a negative produced by exposing a high-resolution photographic plate, without camera or lens, near a subject illuminated by monochromatic, coherent radiation, as from a laser: when it is placed in a beam of coherent light a true three-dimensional image of the subject is formed.
Now, if you really did read the definition above, you are probably getting a visual in your head similar to this:
Because, well…that’s what the true definition of a hologram is in the optics world– aka a holograph.
In the fashion world, it means the same thing, just without the laser and the ‘projection of an image’.
For all intents and purposes, the description likeness we want is like the hologram sticker.
Or hologram fabric and paper like this:
Very similar to iridescence seen throughout nature in butterfly wings, beetle chitin (like the shell exoskeleton above), and abalone shells— the rainbow effect is quite obvious.
We plan to split Hologram and Iridescence into two subject articles, so look for our iridescent articles in the future.
Made popular again seemingly by Blumarine’s Fall 2012 line..holograms poured into fashion this past spring.
This fall, we expect to still see hologram items – in small doses or not.
We will feature a designer in our next article that launched a hologram inspired collection this past spring.